Actually, I have a natural aversion to "brands" in general, knowing how much badge engineering goes on these days. In seriousness tho, it seems one of the major issues wth the snazzy stuff is the controller and manual. The Cool Energy unit has a complete suite of Carel control equipment- inverter, controller, expansion valve, sensors- which are used and understood pretty well in the commercial refrigeration game and is pretty much Plain English to program and operate. It has nice simple inputs and outputs too.
Heating flow at a good COP? check. Useful maximum flow temp? check. Good cooling performance? check. Reasonable warranty? check.