Coax is pretty cheap now, so go for the best double screened "satellite" cable you can find. Also, forget the grim old "UHF" connectors used on old TVs, and use F type connectors - they are easier to fit, more reliable and have lower losses.
Boosters/splitters low down in the cable are a pain, as they introduce noise. Best bet is to fit a higher gain antenna and then use low-loss splitters. If you can avoid amplification in the line then the signal quality qill be better, as a general rule. If you really do need to increase the signal strength, in order to over come the losses at each split, then fit a decent head amplifier at the antenna. Adding gain right at the antenna is far better, if gain is needed, than adding gain lower down the cable, because it doesn't increase the noise floor as much.