So the first house you build is a spec development. Buyers will not be very interested in the heating system, EPC score or airtightness, just location, what it looks like, number of bedrooms and price.
People are used to gas boiler and rads, so unless ASHP and UFH are cheaper, think twice.
You will need a design stage SAP NOW! This will inform the minimum level insulation, heating system, hot water and airtightness needed for you to get Building Regs. Do it for as little money as possible.