Interesting thread. However at the risk of getting stoned by the residents here......
”Are we normal?” Do we represent the “average person”? My personal belief is a very strong “no”.
We are “special (needs? )” people. We spend thousands of hours sourcing the best possible outcome at the lowest price. None of us are going to accept a “packaged” solution with a packaged price. We crave understanding, detail and cost savings. If we’re spending money we want to understand what, where and when.
So, can you take our ethos and “sell “ it to others? No.
Lets get really simple and split the demographics into three:
1. The “average”. They’re just not that interested. They’ll pop off and buy a house from a major developer. They care little (or more important have little desire/drivers to understand) issues like insulation levels. They’re just not going to see the value in paying the premium of your services.
2. The “rich”. Will simply go to a high end developer/contractor/retailer/supplier and buy what they want. They’ll happily be taken in by the high end showroom and ego stroking.
3. The “weird”. Yep that’s us here. We’re mavericks, despots, control freaks, suffer from immense OCD and (as we say down here in Devon) are as “tight as a ducks arse”!
So were where is the niche angle? @Construction Channel already nailed it. You are simply talking about being a ‘developer’. Build houses to make a profit and that’s sounds ALOT simpler than it actually is, you’ll need some deep pockets.
Ill get me coat.