Is that because they are specifying it but not installing it?
In a calculation, PIR makes a wall build up seem great from a thickness/u value perspective. So at the point of buying a timber frame it helps the sale.
We took the view that a few inches off room sizes was an ok price to pay for a nicer ‘sounding’ house with still reasonable wall insulation.
Your architect may be different, but most (it appears to me) never build stuff. Shredded paper looks good on websites, but one lesson from our build is that doing non standard stuff is like pushing a pebble uphill with your nose. Fighting that one through for airtightness was worth it. Given the properties of mineral wool which is widely available and understood I would struggle to build a case for cellulose. But it’s a good talking point over canapés I guess.
I really must find out what a canapé is lol