thanks all. was measuring it up and I'm kind of limited by the beams and not wanting to fix too close to the edge of a block! so after a long think I'm going to fix in to the first block from the wall (approx 300mm) and then every second block which equates to approx 1000mm centres along each primary.
it's a similar story for the distance between each primary in that I don't want to fix too close to the edge of a block and so I'm going to see what distance works best. it'll probably be a bit all over the place but hopefully will be a mixture of either 600mm or 900mm centres if I can make that work and will be more effort having to cut the insulation to size rather than just slotting it in but, like @joe90 says, as long as I don't exceed the maximum centre distance then I can fix as often as I like, right? the more the better for strength it just costs more and takes more time.
my issue now is I bought these https://www.toolstation.com/dewalt-tapper-pro-blue-hex-head-self-tapping-screws/p86871 as @nod said the blue tex screws are best for fixing the hangers but the box says to use a 4.8mm drill bit! ffs. I have a 5mm drill bit and it's now too late on Christmas Eve to get a 4.8mm bit. if I can't fit the ceiling I'm going to have to spend time with the family over Christmas instead.