An unvented void without reflection is around 0.14 R value, without the reflective your U value moves from 0.13 to 0.14.
But is also directional, so is reflecting heat from outside, so in summer useful (?), not sure about any real use in winter as it cannot reflect heat back in to the house because of it's position.
Take the marketing blurb with a pinch of salt.
Standard unvent cavity has R of 0.18 m2K/W can be as high as 0.80 (ish) with highly reflective surface. Product is directional in that only bright finish on one side, MIs show product internal to insulation with reflective face onto airspace, in this case works as stated.