I wasn't suggesting the post had been altered to dispose of a particular statement, merely to indicate that my reply was posted in response to JSH's post, not PeterW's. And my point about 'bashing' and potentially libelous statements relates to the use of language in relation to multi-foil insulation such as "snake oil", "their mis-selling", " "what can only really be called an open lie" and "they fiddle the tests". Those comments may have been directed at products/practices that were in use years ago, but the inference is that the same is true today. Scandia-Hus recently constructed a new show home using the same spec of insulation that is going into mine, and in February they used a thermal camera to see how it was performing - see http://www.scandia-hus.co.uk/news_items/adelia-show-home-thermal-imaging-survey-results
As for sound insulation, if you live near a busy road, or under a flight path, then noise insulation will be far more important than if you live, as I will, in a very quiet residential area. That said, I've been amazed at just how quiet it is in our house already, and that's with much of the H-Control layer (which is quilted layers of foil and fleece) still to be added, never mind the plasterboard and much of the external cladding.