With the exception that what they refer to as "thermal mass" is really just another (spurious) name for heat capacity, and has no units of measurement that include a term for mass.   The easy way to distinguish whether a property is real or imaginary is just to ask what the units of measurement are.  For example, we can define power in watts, horsepower or probably a few other less commonly used units.  Likewise we can define energy in joules, kilowatt hours etc.   The only a